The market dynamics of today’s business is very fluid and sending back business executives, marketing department heads to rethink the strategies. Even the Data analytic’s on television shows and peoples choices cannot guarantee a hit show always. The management principles we learnt in MBA do not come handy anymore. The society’s tastes are in a state of flux and even the deep cultural roots of the nations are shaken and slowly uprooted by the high digital content sharing and massive connectivity of global citizen with one another which is creating a new global culture. The cultural meltdown across the countries and the changing lifestyles have to be considered very seriously for the television channels when they create their content.
I propose the following solution for television shows to survive.
For television shows , your offerings should not come in the way people live. That means your offerings should be part of their daily living. If you understand this deeply the solution becomes easy.
When a person happens to switch on the Television he/she should be streamed content that should not look like traditional timed shows for that particular time. That means daily news and all types of content (Drama’s, dance competitions, music shows etc.) should be mixed up intelligently by using some analytics and streamed as if it is a drama unfolding unpredictably , so the user is always surprised. The idea is to keep people guessing what they are going to watch. This will increase the curiosity and brings in more eyeballs back to television channels.
Presently advertisements are slotted as commercial breaks in between the shows. Even that should be eliminated. Commercials should become part of the streaming content. The actors of the commercials might be a news reader or a drama actor.
The shows should have short life and dramas, music shows and other content should be made in a collaborative effort to stream the same seamlessly. For example if there are two different dramas with two groups of artists their story line should mutually consider others story lines and the final content should look like the drama is happening seamlessly between two groups and they are all part of this massive and continues evolution of a streaming little stories. The content is one massive story line of little stories. The daily news, commercials sprinkled in between as part of actor’s or news anchors (they should be part of the story line) telling the audience that day’s news or talking about a product or service ads.
Since news and Commercial breaks are part of the evolving story and same actors or actress are used for the commercials, nobody will notice the difference between advertisements and regular story and the chance of switching the channels during commercial breaks will be reduced.
Ultimately the aim is to give audience a new way of looking at television as part of their daily routine not as something that they have to spare time to watch a particular show at a particular time and switch channels when there is a commercial break.
I request readers to comment on this idea and also feel free to suggest new ones. Let’s make our living experience better with best practices.