We all know that TV serials run for years with thousand or more episodes is because of the interest people have in the serials.
Intel Corporation and Toshiba is taking this idea into next levels by making a Hollywood style thriller mini serial directed by D.J. Caruso. He is well know for films like Disturbia and the recent sci-fi thriller I Am Number Four. , He is assisted by a famous cinematographer, Mauro Fiore (he shot Avatar for James Cameron).
The serialized episodes will be telecast at the end of July, with one four-to-five-minute episode released on various social media platforms (youtube, facebook etc) every few days, linked in between by tweets, Facebook posts, and video logs. The Toshiba laptop with Intel inside becomes a character in the film. Their main aim is to market (sell) their brands to the younger generation who mostly spend time on the social media than near a TV or in a theatre.
The story is that the heroine played by Christina Rossum is trapped in a room with a Toshiba laptop with Intel chip inside and an untraceable Internet connection. Her only hope: Connecting to “friends” on Facebook and Twitter who will help her to free herself.
By blurring the lines among gaming, social media, and Hollywood-style filmmaking filmmakers, brands like Intel , Apple, Microsoft etc are creating new trends and habits for the masses to follow. We already have habits that we never imagined we will develop as technology starts entering our lives from all sides. Following are the links to this news